November 14, 2017
Petrichor Fire Relief Fundraiser
You Drink / We Donate 100%
It's unimagineable how many lives the northern California wildfires have touched.
County officials allowed access to our neighborhood late last month after the Tubbs fire raged through the forestland and into the suburban neighborhoods surrounding us. The devastation on the road leading to our home and vineyard is beyond nightmarish. It truly took our collective breath away.
For five miles along Mark West Springs Road in Santa Rosa there is very little standing and we didn't recognize the turn onto our road that has led us home for so many years. Neighboring communities of Fountaingrove, Coffey Park and Larkfield/Wikiup are beyond recognition. Recovery and rebuilding will take years, far too long in a tight housing market with rising levels of homelessness and unemployment.
We are still baffled as to why our home was spared when the vast majority of our community is gone. In balancing our grief, we wish to be an oasis of hope as our community heals. There are many ways to provide assistance to the many thousands of victims. Here's how you can get involved with Petrichor's efforts:
1. Purchase Petrichor's three-bottle Fire Relief wine bundles: Petrichor will donate 100% of the proceeds from purchases made between now and December 31st, 2017 to both Undocufund & Redwood Credit Union Community Fund.
2. Please share Petrichor's Fire Relief Fundraiser with your personal and professional networks.
3. Visit northern California wine country and support local businesses (in person or online) throughout the area. While the fires were absolutely cataclysmic, so much of wine country's natural beauty remains unscathed and businesses are eager to accomodate guests. Petrichor is a preferred winery partner with The Farmhouse Inn & Spa. Should you like to visit their stunning property, we can secure a discount for you.
For those who live in the bay area, we will hold a Pick-Up event in the Cow Hollow neighborhood of San Francisco on November 19th from 1-3pm. Details provided upon purchase.
If the wine is a gift, please know that we are happy to include a personalized note. If you are purchasing multiple gifts, please reach out to us directly so that we can make shipping arrangements: firstname.lastname@example.org
Thank you for your kindness and generosity (and for making it to the end of this email)! We can't imagine enduring this tragedy without the brilliant likes of you.
Jim & Margaret
P.S. We will be back in business for wine tastings and tours early next year. Until then, we are happy to make alternate arrangements should you be interested in visiting with us and tasting through the wines.
October 14, 2017
This harrowing week has been heart wrenching for those of us who live and work in Sonoma, Napa, Mendocino and Lake Counties; and for those of you who love the wine country or have family and friends here. Thank you for all of the love and support sent our way, we sincerely appreciate the outpouring extended to us.
We are happy to report that the Petrichor team is safe: Megan, Ryan and their children are safe; Audra and her family are waiting it out outside of the area. Kevin Skene is out of harm’s way for the time being and our new partners, Noah & Kelly Dorrance and family are also safe.
Lee, Pam and Maddie Lou Martinelli are still at their residence but on standby due to the flying embers.
Jill and Steve Matthiasson are in Napa and the fire threat is still of great concern. Please pray for everyone as this is a minute-by-minute situation that is changing rapidly.
We are eternally grateful for the tireless efforts of first responders who are putting their lives at risk everyday to corral this disaster from hell. This is far from over for them and for everyone who is still in the path of potential destruction.
Jim and I were extraordinarily fortunate to have been out of town with our dogs when the fire broke on Sunday night. All of our neighbors who were on Redwood Hill evacuated to safety but a number of people in our beautiful Fountaingrove area were not so lucky.
We had been encouraged over the last few days that our home and vineyard might be spared. We were, and still are, able to operate our Tesla that was parked in the garage through the remote app on our phones. It was utterly bizarre to be communicating, running air conditioning and charging a car that is trapped in a garage that was being assaulted by 50 plus mile per hour winds and a fire that was insatiable. We had this faint hope that something unusual was going on in the midst of such rampant destruction.
On Thursday afternoon, we learned that by some miracle our house is still standing (in hindsight we think it was the external fire sprinklers we installed all around the house after our neighbor’s home burned down in 2004). We are in utter disbelief. Every home surrounding us, save the one lone home under construction, is absolute rubble.
It’s hard to balance our relief and happiness in our apparent escape from harm with the agony we feel for our neighbors and our community who have lost lives, homes, businesses and jobs that are no longer available. The missing person list is still extraordinarily high and we pray for the best possible outcome.
We are encouraged by the extraordinary response of the North Bay that has provided room for thousands of people who have lost their home or been evacuated. Our stop to drop supplies at one of the first shelters that opened, the Finley Center in Santa Rosa, reaffirmed our belief that our community is pulling together. The hard work of all the volunteers and the gentle patience of those being sheltered is a true testament.
We had gone on a big shop at Safeway to get packages of toothbrushes, toothpaste, diapers, baby wipes, paper plates, cups, cutlery, etc. They said that the toddlers had been forgotten so Jim ventured on to gather pull-ups for them. We relay this information so that if you are heading to donate at a shelter in your area, wherever in the country you may be, it’s prudent to call ahead to see what is needed on that particular day. When considering donations to a shelter (fire, hurricane, or whatever other natural disaster), gift cards are a tremendous help to those with specific needs.
Looking forward, there will be multiple endeavors required to rebuild; job development, housing expansion, expanded health care access and support for our first responders and infrastructure repair. We will be working on a long-term plan to support our community for the next ten plus years. We intend to channel the love and support you have sent our way to find the best ways we can be involved and support these efforts. We will update you on our progress and will encourage all to join in if you are able. In the meantime, there are many ways you may make donations now. Eater SF has a comprehensive listing of ways in which you can help: https://sf.eater.com/2017/10/11/16459278/napa-wine-country-sonoma-fire-help-assistance-donations-how-to
It will be some time before we can return to our home and vineyard given the lockdown in our area. If flare-ups don’t intrude, we will be better able to update you on the future of Petrichor vineyards.
Our community is filled with so many extraordinary individuals. Thank you to those of you who have offered your assistance from afar.
Jim and I send our love to everyone affected by this tragic nightmare and, you, our gracious supporters. Once these fires are contained and put to rest, it’s going to be a very long road to recovery. We welcome your collective ideas and support.
Given the state of our world, we wish you safety.
Jim & Margaret
Petrichor & SPRO Coffee Lab POP UP!!! ~ Dec. 7th - 6:30-9pm
Join us for an inimate food & wine tasting event in Cow Hollow (directions provided upon RSVP). $55/person for a 4 course tasting. A 100% of the Petrichor proceeds will be donated to assist victims of the valley fires.
This delicious tatsing will be limited to 10 people so please RSVP by Nov. 24th.
Fall Release ~ Happening now!!! The 2015 Grenache & Syrah were just released and if you didn't jump on picking those up, you don't want to miss out. 2015 was a small, but mighty and absolutely beautiful vintage, full of brightness and character.